Ford Partnership

In the fall of 2010, LiNK joined forces with Ford Motor Company through a program called "The Peoples Fleet." Ford provided LiNK with a brand new Ford Fiesta, a gas stipend, and a team of storytellers to document our work and to help promote it to their networks. Our organization was introduced to an audience we may not have otherwise reached and we saw enormous impact from this partnership. Ford understood the importance of social responsibility and this was their way to give back. They are paving a new road for a consumer market that is changing.